Successful Twitter accounts do not just come by chance, they have worked hard and applied some strategies to be able to gain followers especially non celebrity and some not so popular business brands and products. Successful twitter accounts have personality, this distinguishes them from the rest of the groups because they stand out and does not have any thrills or frills in presenting themselves, their services and products. This is one of the key factors in developing your brand. To develop branding, you must set policies before you start tweeting, you must be able to identify features in your company logo and slogans that will concisely explain to the visitors what they expect from following you. 

It is better to add faces in your account because people will always try to find a connection with the account they follow, try to match their sense of belongingness and personal touch. Branding means suiting the way you develop your account and the way you tweet according to your target population. If you are targeting pregnant women, you must also tweet messages that are appropriate to them instead of tweeting messages about the party you attended or anything that will be perceived as offensive. Connect your account together, your Facebook account, Twitter, Instagram and others. This is to simplify the posting of your pictures, updating the accounts like the ones at this homepage and establishing uniformity. 

Successful twitter accounts are not only seen online but the strategy involves actual connection with people because if they perceive that you are not real, people will lose interest in you and therefore, you must make all means to try and relate with your visitors in the real world in any opportunity that you can find such as placing your twitter account in your business card, presentations and during late afternoon conversations with friends or a complete stranger. 


Twitter accounts are not just followed automatically by people, you must try to make the first move always, people will not acknowledge you, search you out from the millions of accounts like of jeunesse out there but you must initiate the contact with your targets.  The personality of your account must be matched by its contents so that there is consistency and you will not have any negative feedback from your followers. Messages spread like wildfire in social media so that you must be very wary of the things you post, tweet and write. Always do proof reading to eliminate undue errors and a lot of explanation.

 Twitter, whether you believe it or not, is a good source of business news though bite size. It is required for an entrepreneur to know the latest updates, changes, and trends within the industry he belongs since this affects how the business is run. Some Twitter accounts have been found to provide pertinent business resources for start-ups and small businesses.  

One of these is the account of Forum for Private Businesses. This is great for updates on business. This also provides tips on marketing and networking that small businesses need. Always remember that marketing and networking are two of the main priorities of any small business. 

Then there's BBC Business which presents news from the BBC Business team that's usually presented in an easy to comprehend format. It's easy for you to scan news that you find interesting. And because it is BBC, you can always expect it to be timely and derived from all the credible sources. 

You can also find important information from Startup Britain. You might find it surprising that this account is aimed towards startup companies more than the small and medium enterprises. They do offer regular business updates but what's more valuable with this account like the ones at this at this website is the advice on how to turn ideas into concrete steps in starting one's own enterprise.  

Business Zone is also another important Twitter account. You would find here news, updates, videos, and even competitions for business. You can also find advice from business giants like Peter Jones and James Caan of Dragon's Den. 

One more great resource from Twitter is the Federation for Small Business account like the one of jeunessehq. Followers of this account will gain more tips than news. Its main goal is to provide help on how to expand businesses. That's why business owners would easily find information from this account highly significant. 

Guardian Small Business is also a valuable Twitter resource. It's relatively newer than the rest and this has been created by The Guardian business section. You can always expect the information this account provides to be accurate and heavily researched which can be indispensable for SMEs. What makes it more valuable is that it offers a question and answer session which enables followers to find out more about certain issues. 


All these are important for any startup business owner and for any small business owner. Always remember that it would be costly to learn from your own mistakes in business than to learn the same from other entrepreneurs' mistakes.


Currently, numerous companies, public figures as well as politicians all have a twitter account. Therefore, that indicates that social media marketing is essential for your company since nearly everyone has a Twitter account. Also, a Twitter account will help you to stay connected with your customers. That means that social media marketing has numerous advantages to your organization. 

First, a Twitter account like this at will give you an opportunity to make an influence. That indicates that as you create your followers and write educative information that is also entertaining, individuals will appreciate what you post. Remember that you should not post persistent sales pitches then other Twitter members will be interested in your organization. 

Moreover, social media marketing increases more traffic to your site. Keep in mind that high amounts of traffic to your website are very essential. Remember that search engine optimization can take a long time to get outcomes. On the other hand, Google Pay Per Click is slightly expensive. 

Similarly, a majority of the best Internet marketers use a few hours to compose a single sales letter that is intended to market their items and then they post it on Twitter. On the contrary, that can only happen when a company has many followers, a good connection with them and have high writing skills.

 When you create a professional, value filled presence on Twitter, these opportunities will begin to appear for your company. That means that your present customers can refer other customers to your organization. Social media advertising enables other people to know that your organization exists. You will need to simply make a single post and then it will spread and passed by your followers to their friends. Therefore, the impact of social media marketing can be very enormous. 

Also, the other benefit of promoting your organization online is that you will know whether your efforts have been successful immediately. That means that if your efforts were negative or positive, then you will be able to see them instantly. Moreover, it is essential for your company to respond immediately to the outcomes that it receives. That means that you should be flexible to the change of strategies. 


Marketing your organization on Twitter is very affordable. Therefore, in case your organization is small then you can easily advertise it without worrying about the high costs of marketing. Similarly, both you as the business owner you will get significant information from social media.